His research interests concern how to help people resist the influence of persuasive messages as well as how communication affects relationships. Persuasion inoculation is modeled after medical inoculation: a weakened form of a challenge motivates resistance to stronger challenges encountered later. William J. McGuire, 82, Art of Persuasion Pioneer, Dies ... Cited by. Active inoculation boosts attitudinal resistance against ... 11.5: Theories of Persuasion | Introduction to Public ... This tactic is entrenched in many forms of persuasion—from political campaigns to court trials to prevention messages in health campaigns. Inoculation theory The most well-known framework for conferring resistance against (malicious) persuasion is inoculation theory (McGuire, 1964; Compton, 2013). 14. Inoculation theory offers a robust strategy for making individuals resistant to counter-attitudinalattacks.DevelopedbyMcGuire(McGuire,1961,1962;McGuire&Papageorgis, 1961), inoculation involves forewarning individuals about an impending attack on an attitude they hold and identifying and refuting potential counterarguments. With the myriad of messages crossing our paths everyday, this theory proves to be very useful. Opinion Science on Apple Podcasts Compton J. Inoculation theory. Emerging during the Second World War, inoculation theory concentrated on political persuasion and propaganda campaigns. Public Opinion Quarterly. The effective appeal is called inoculation. Research in several domains has shown that attitudinal inoculation effectively promotes resistance to persuasion. Chen, S., & Chaiken, S. (1999). The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. One of the most comprehensive approaches to inducing re-sistance to persuasion has been inoculation theory as formulated by McGuire [6]. ~cGuire's Speech 40: Resistance to Influence: Inoculation Theory ... ~c~uire (1961) and his associates performed . Research has … Expand Chapter 1 is a broad-brush review of theories of radicalization. inoculation theory persuasion image repair science communication health communication. Despite its proven efficacy, inoculation has not been empirically tested as a strategy for preventing the adoption of beliefs and attitudes consistent with violent extremist ideologies. A theory of psychological reactance. Persuasion inoculation is modeled after medical inoculation: a weakened form of a challenge motivates resistance to stronger challenges encountered later. COVID-19. AU - Cameron, Kenzie A. PY - 2009/3/1. T1 - A practitioner's guide to persuasion. n. A theory of resistance to persuasion according to which most ordinary attitudes and beliefs are more or less resistant to ... Access to the complete content on Oxford Reference requires a subscription or purchase. Research studies suggest theories such as the SMCR model, Ranks theory and inoculation theory are effective models of persuasion. It has great potential for building public resilience ('immunit… inoculation theory is based upon pretreatments (defensive rnessag2s) 'tihich "immunize,. We will trace inoculation's development; reconsider some of its assumptions; explore its application in … Inoculation theory is a framework from social psychology that posits that it is possible to pre-emptively confer psychological resistance against (malicious) persuasion attempts (Compton, 2013; McGuire & Papageorgis, 1961). Experimental factors were type of defense, time interval between defense and attack, and credibility of the attacker. McGuire and Papageorgis (1961) argued that people Y1 - 2009. Cited by. This is a fitting analogy, because “fake news” can spread much like a virus (Kucharski, Inoculation theory is unique. Inoculation techniques from social psychological theory were applied to a controversial issue in a marketing context. 10. Persuasion | CommGAP | 4 • inoculation: Resistance to persuasion can also be strategically induced to guard against counter-persuasion. The inoculation theory was proposed by McGuire in response to a situation where the goal is to persuade someone not to be persuaded by another. Josh Compton studies how “inoculating” people against persuasion can make them more resistant to arguments they encounter later. Heuristic versus systematic information processing and the use of source versus message cues in persuasion. Sort. At the core of inoculation theory (McGuire, 1961a,b) is a biological metaphor.McGuire suggested that attitudes could be inoculated against persuasive attacks in much the same way that one's immune system can be inoculated against viral attacks.In medical immunization, weakened forms of viruses are injected into the … by . In D. R. Ewoldsen (Ed. Inoculation research assesses how people can become resistant to Persuasion Resistance to persuasion has been a longstanding topic of interest among scholars studying social influence. The current study addresses this gap in the literature. Inoculation Theory - Joshua Compton 15. The heuristic-systematic model in its broader context. Much like how a real vaccine is a weakened version of a particular pathogen, a cognitive inoculation is a weakened version of an argument that is subsequently refuted, Growers know to achieve this goal, the process must start with the seed, and that means inoculation. Inoculation theory is unique. AU - Stam, Kathryn R. AU - Guzman, Indira R. AU - Stanton, Jeffrey M. PY - 2009. series . Pryor & Steinfatt (1978). Title. The theory predicts that cultural truisms that most people have never heard being questioned, such as It is a good idea to brush your teeth three times a day if possible, should be more vulnerable to persuasion, and this counter-intuitive prediction has been confirmed by experiments. Inoculation theory, a theory of conferring resistance to persuasive influence, has established efficacy as a messaging strategy in the health domain. According methods of inducing resistance to persuasion [6]. Inoculation theory, often regarded as the grandfather theory of persuasion, was developed by William McGuire and colleagues in the 1960s. receivers against persuasion . McGuire 1964, on inoculation theory, was one of the first works to discuss the topic of resistance toward persuasion, defining it as a person’s ability to withstand a persuasive attack. Research studies suggest theories such as the SMCR model, Ranks theory and inoculation theory are effective models of persuasion. Many studies have used inoculation theory to predict resistance with beliefs which have been attacked. The heuristic-systematic model in its broader context. Persuasion typically manifests as one of two courses: (1) a basic skills course (e.g., persuasive public speaking) or (2) a basic theory course (e.g., theories of persuasion). Research evidence will be used to detail the workings of the theory and evaluate its usefulness in relation to resistance to persuasion. In the absence of an effective treatment or vaccine, researchers have pointed out that managing the pandemic response will require leveraging insights from the social and behavioral sciences, particularly wi… In general, predictions from inoculation theory were confirmed: all defenses conferred resistance to attack; the refutational defense was superior to … The effective appeal is called inoculation. Journal of Applied Communication Research, 44(4). Southern Communication Journal. It's now known as Monroe's Motivated Sequence. The concept has applications for dealing with political propaganda and is known as inoculation theory. Not a new reading.) Using an inoculation message approach to promote public confidence in protective agencies. Compton J. Inoculation theory. Specifically, McGuire drew an analogy between biological resistance to disease and psychological resistance to persuasion. 2013; 220–236. Fear Appeals - Paul A. Mongeau 13. Communication yearbook 29. N2 - Objective: To provide a brief overview of 15 selected persuasion theories and models, and to present examples of their use in health communication research. Sort by citations Sort by year Sort by title. Inoculation Theory Explained Inoculation theory was originally explicated by McGuire (1961), who uses a medical analogy to . Inoculation is a preventative as it is reinforcing cultural truisms by facing smaller. inoculation theory to new domain, and at the same time, suggest a new strategic approach for candidates in political ... Persuasion, the conscious attempt to alter the attitudes or behaviors of another, plays a central role in politics. Narrative Persuasion - Rick Busselle and Helena Bilandzic 14. In fact, the earliest research on the theory in the 1960s involved health issues to build empirical support for tenets in the inoculation framework. Associate Professor. “Inoculation theory of resistance to influence at maturity” (pages 97-105, 121-129). Y1 - 2009/3/1. Parker. Related. The Forensic. Cognitive inoculation is based on the biological analogy of vaccine immunisation (McGuire & Papageorgis, 1961; McGuire, 1964). This course revisits a classic theory of resistance to influence: inoculation. Conversation starter: Image prepare, preemptive image repair, and inoculation theory in the preface to Winans’ (1938) Speech-making. The theory is a model for building resistance to persuasion attempts by exposing people to arguments against their beliefs and giving them counter arguments to refute attacks. New York, NY: Academic Press. [email protected]. questions arising from McGuire's findings, a thorough review of inoculation theory research is necessary. J. Inoculation Theory is a social psychology and communication theory that employs medical inoculation as an explanatory analogy as inoculation theory is a model for building resistance to persuasion attempts through pre-exposure to weaker counter-arguments. Healthy, highly productive plants – that’s one of the main goals of every growing season, right? Inoculation theory (McGuire, 1961a, 1961b) represents one of the first systematic attempts to understand how individuals’ attitudes can be made resistant to change. Western Journal of Communication. This essay will document the development of inoculation theory as well as the use of forewarning in forming resistance. studies on resistance to persuasion. Threat and/in inoculation theory. Dr. Banas specializes in Persuasion theory and Interpersonal communication. Y1 - 2009/3/1. The SAGE handbook of persuasion: Developments in theory and practice. An inoculation message is a warning to not be taken in by certain communications from a different source that soon will be heard from. “The effects of initial belief level on inoculation theory and its This tactic is entrenched in many forms of persuasion—from political campaigns … During World War II, the United States War Department had an experimental research branch in a unit called the “Department of Information and Education”. Journal of Personality and Social Psychology, 39(5), 752–766. emphasized rhetoric and elocution as the highest standard for a successful politician. Biological inoculation works by exposing people to a weakened version of an attacking agent such as a virus. Cited by. Sort by citations Sort by year Sort by title. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass … Alan H. Monroe, a Purdue University professor, used the psychology of persuasion to develop an outline for making speeches that will deliver results, and wrote about it in his book Monroe's Principles of Speech. Alexander Limbach/Shutterstock. (Previously Covered. In 1957, Leon Festinger proposed another theory for understanding how persuasion functions. A theory of psychological reactance. Over the ensuing decades, scholars have further examined the … Nuances in inoculation : theory and applications / Erin Alison Szabo and Michael Pfau; The theory of reasoned action / Jerold L. Hale, Brian J. Householder, and Kathryn L. Greene; Discrete emotions and persuasion / Robin L. Nabi. This is a well-used and time-proven method to organize presentations for maximum impact. Benoit (1991). (2021). Cognitive Dissonance Theory. View Article Kimberly. inoculation theory and more contemporary dual-process theories of persuasion such as the Elaboration Likelihood Model (Petty & Cacioppo, 1986) and the Heuristic-Systematic Model (Chaiken, Liberman, & Eagly, 1989), much of the Inoculation theory was originally pioneered by William McGuire (1964) in an attempt to induce attitu - dinal resistance against persuasion and propaganda, in a manner analogous to biological immunization. Affect and Persuasion - James Price Dillard and Kiwan Seo 11. In fact, the earliest research on the theory in the 1960s involved health issues to build empirical support for tenets in the inoculation framework.
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