d. All managers perform four major functions: planning, organizing, leading, and controlling. a business man finally resorts to record keeping. Try testing yourself before you read the chapter to see where your strengths and weaknesses are, then test yourself again once you've read the chapter to see how well you've understood. The role of personal selling would be minimal in a company that sells disposable razors. Personal selling happens when companies and business firms send out their salesmen to use the sale force and sell the products and services by meeting the consumer face - to - face. Feed Me The Whole Word: International Sunday School Lesson ... C. reduces the post purchase dissonance. We will help you get A grade for your classes. Take the quiz test your understanding of the key concepts covered in the chapter. Quia - Chapter 8 - Investment - Review 3. The salesmen aim to inform and encourage the customer to buy, or at least try the product. Earlier chapters introduced the Institute of Medicine (IOM) committee's conceptualization of health database organizations (HDOs), outlined their presumed benefits, listed potential users and uses, and examined issues related to the disclosure of descriptive and evaluative data on health care providers (institutions, agencies, practitioners, and similar entities). PDF Marketing: An Introduction, 13e (Armstrong) Chapter 14 ... b. Slightly over 45 percent of them are women. A. Today, most salespeople are well-educated, well-trained professionals working to build and maintain long-term customer relationships by listening to their customers, assessing their needs, and organizing the company's efforts to solve customer problems. Second, it helps you to identify their hot-button benefits, which allows you to fine-tune your pitch. The four formats for statements of work given in the textbook are: performance, functional, design and level-of-effort. A) True B) False 2. historical costs cannot show the true or real worth of the concern at a particular date. Today, most salespeople are well-educated, well-trained professionals working to build and maintain long-term customer relationships by listening to their customers, assessing their needs, and organizing the company's efforts to solve customer problems. C) The amount earned by salespeople is clearly tied to their selling skills and . Chapter 18 Sales Promotion and Personal Selling. chapter 17 mktg 351 exam Flashcards | Quizlet B. PDF Sample Exam - Deca a) The objective of an initial sales call is to make a sale immediately. B. obtain selling experience. 3. 23 Which of the five views of personal selling is ... B. C. tactical planning. Which financial statement tells the value of a business? B) tries to overcome "discrepancies of quantity" and "discrepancies of assortment." C) tries to effectively match supply and demand. Free Standardized Tests Flashcards about Real Estate Sales jobs range from salesclerks at clothing stores to engineers with MBAs who design large, complex systems for manufacturers. ongoing adjustments to prices and programs, or make immediate, timely, and personal announcements and offers. Today we face a special urgency in deciding how to use markets, self-regulation, and government enforcement to protect personal information. . None of the financial statements will report the value of a business. E) All of the above are true statements. Which of the following statements is true regarding the promotion mix? D. In an integrated marketing communications program, personal selling is a partner with other promotional mix elements. 350,000. Today, most salespeople are well-educated, well-trained professionals working to build and maintain long-term customer relationships by listening to their customers, assessing their needs, and organizing the company's efforts to solve customer problems. Which of the following statements regarding leaders and managers is NOT true? a. 1 8 Final EXAM Test Banks ADMS 2200. Demand. The process of setting money aside to increase wealth over time for long-term financial goals such as retirement. B) Personal selling involves making personal requests to potential buyers to enter into short-term business relationships with firms. C) Personal selling distances the buyer from the . $5,000 c. $7,500 d. $25,000. $1500 b. Which of the following statements about personal selling is true? 8. Which of the following statements about personal selling is true? A manager has a formal title and authority. d. Account or arrangement in which a person puts his/her money for long term growth; invested money should not be used for a suggested minimum of five years. The personal selling does not mean getting the prospects to desire what seller wants but the concept of personal selling is also based on customer satisfaction. for your classes. Your customizable and curated collection of the best in trusted news plus coverage of sports, entertainment, money, weather, travel, health and lifestyle, combined with Outlook/Hotmail, Facebook . ADVERTISEMENTS: Everything you need to know about advantages and disadvantages advertising. In planning the statement of work, all of the following should be considered: performance measurements, deliverables, delivery schedule, performance schedule and service levels. Social media are internet services that let you interact with others and share and create content through online communities. Term. With annual sales exceeding $4.97 billion on the site in 2019, Etsy is considered to be a lucrative platform for online selling. The main financial statements (balance sheet, income statement, statement of cash flows, statement of stockholders' equity) may provide some helpful partial information, but they will not report the value of the business.Two reasons why the value of a business is not . A. evaluate personal skills and abilities. Email us at [email protected] if you need help with your Quizzes, Exams, Writing Assignments, Homework Problems, Discussions, Term Papers etc. B. b. donation inter vivos. B. is designed to increase awareness about the product. Property auctions are becoming more and more popular between individuals, investors, banks and receivers. B. The taxable gain is. Attention, desire, interest, action. 34. 8. The orange juice manufacturers know that orange juice is most often consumed in the c . Personal selling is not used to engage customers. Exams and Quiz Solutions. The sale of this residence resulted in a capital gain of $600,000 ($750,000 sale proceeds - $150,000 cost basis). The AMA points out that advertising is a tool of marketing along with the product and its packaging, price, distribution and personnel selling. True b. ANSWER: C 9. The amount of exemption from "general creditors" in the forced sale of real estate is a. #2 Personal selling. 1-120. Personal selling happens when companies and business firms send out their salesmen to use the sale force and sell the products and services by meeting the consumer face - to - face. Third, by getting prospects to talk about . Today, most salespeople are well-educated, well-trained professionals working to build and maintain long-term customer . False (A management buyout is an example of a business where the owner-manager would probably not have been the founder) 15. E. All of the above statements about personal selling are true. b. The role of personal selling would be minimal in a company that sells component parts to auto manufacturers. 25. A donation made during the lifetime of the donor is known as a a. donation mortis cause b. donation inter vivos c. onerous donation d. benefit. definition, "Advertising is any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor". Today, most salespeople are well-educated, well-trained professionals working to build and maintain long-term customer relationships by listening to their customers, assessing their needs, and organizing the company's efforts to solve customer problems. Asking your prospect a series of open-ended questions during your presentation serves three important purposes. 1. D) It is a tool marketers use to examine the relationship between supply and demand. Using social media to market your business: the basics. Slightly over 45 percent of them are women. Debt financing is a common method of raising needed capital by selling bonds. Advertising is directed to a large number of people […] Price. Course: Introduction to Marketing (ADMS 2200) Name: Class: Date: Chapter 18 - Sales Promotion and Person al Selling. Entrepreneurship does not take place in social enterprises Much like Ruby Lane, Etsy caters to more of a niche market than that of eBay or Amazon. Sales promotions are long-term incentives to encourage the purchase or sale of a product or service. (True) 2. Today, most salespeople are well-educated, well-trained professionals working to build and maintain long-term customer . A. c. A leader may either be a manager or a nonmanager. B) Senior sales representatives represent the highest paid category of sales personnel. The social aspect of marketing is to ensure_____. D. Service goods. C. Public relations includes press releases, sponsorships, events, and Web pages. Advertising is defined as the paid, non-personal form of communication about products or ideas by an identified sponsor through the mass media so as to inform, persuade or influence the behaviour of the target audience. A. A) More marketers are shifting away from narrowly defined micromarkets and moving toward mass marketing. This one-year financing program allows minority, women . ACC 563 Quizzes and Exams - Perfect Score Guaranteed . Half truths: Where a statement is true, but does not reveal the whole truth which therefore makes the statement misleading, it will probably be a misrepresentation Change of circumstances: Where a statement is true when made, but due to a change of circumstances or lapse of time it becomes false, there is a duty on the maker of the statement to . 1. Communication is the process by which information is exchanged between individuals through a common system of symbols, signs, or behavior. Which of these statements best describes the context for entrepreneurship: a. Personal selling is a face-to-face sales presentation to a prospective customer. Update on December 11, 2020 at 10:00AM PT: Providing Aid to Diverse Suppliers through Receivables Financing. First, it helps you to confirm whether or not the prospect is a good fit for your product. 1) Which of the following is true with regard to personal selling? Costs can be controlled by adjusting the size of the sales force. € Unfortunately, corporate executives do not recognize the importance of selling experience in a marketing career. Chapter 13-14-16. 10) Which of the following marketing intermediaries is a business that assists in the performance of distribution tasks other than buying, selling, and . The new direct marketing tools provide rich It can be a quick-fire and adrenaline-fuelled route to buying a property, the excitement of bidding can turn the most sensible person into a complete fruit cake . So organizations should undertake selling and promotion of their products for marketing success. Personal selling is also a part of the Consultative Selling Model (Manning 2014). B. B) It is a tool used to calculate fixed costs. Answer: True 6. Determine if the following statement is true or false: When developing an exit strategy for an entrepreneurial venture, the most important consideration is finding a suitable buyer. International Sunday School Lesson Study Notes Lesson Text: Isaiah 56:6-7; Jeremiah 7:9-11; Mark 11:15-19 Lesson Title: The Cleansing of th. a. What is the term for marketing communication activities in which a short-term i ncentive is offered t o induce. Personal selling would play a dominant role in companies that sell inexpensive products such as plastic toys. C. In many companies the sales manager controls personal selling. This is because the person-to-person approach allows for detailed explanation of products and any individual questions or concerns the customer has can be immediately addressed. e . The salesmen aim to inform and encourage the customer to buy, or at least try the product. Social media present great marketing opportunities for businesses of all sizes. MACRO-marketing: A) is a social process. Personal selling is an effective way to promote and sell high priced and/or complex products. C. identify new venture opportunities. There is a widespread and accurate sense that a greater amount of personal information is being assembled in databases, and that more and more people have the computer and telecommunications resources to . B) More customers have started relying on marketer-supplied information rather than finding out information on their own. The underlying principle A) Personal selling entails personal presentations by a firm's sales force for the purpose of making sales and building customer relationships. Answer: Distribution channels establish a connection between the firm and the customers. A) It determines how customer-perceived value changes with value-added pricing. 9) Which of the following statements is true regarding the value-added chain of distribution channels? Which of the following statements about personal selling is correct? C) It is used to determine the maximum price that can be set on a product. D. improve goods and services. Answer: True 5. Multiple Choice Quiz. Which of the following statements about personal selling is true today? Which of the following statements about personal selling is true today? Diff: 3 Type: MC-13 Skill: Applied (A) Objective: LO: 1-3 31) All the following statements regarding compensation for sales personnel are true except: A) There are many types of compensation in sales - base salary, bonus etc. c. Personal selling is considerably more effective than other forms of promotion in obtaining a sale and gaining a satisfied customer. Personal selling is the nonpersonal arm of the promotional mix. D) tries to overcome the many separations between producers and consumers. About 6.5 million people are engaged in personal selling in the United States. A manager always has the ability to influence others; a leader may not. The Selling Concept proposes that customers, be individual or organizations will not buy enough of the organization's products unless they are persuaded to do so through selling effort. Especially in today's digital environment, direct marketing is a powerful tool for moving customers through the buying process and for building customer engagement, community, and relationships. Bloomberg delivers business and markets news, data, analysis, and video to the world, featuring stories from Businessweek and Bloomberg News a. The best approach to delivering bad news in the workplace, such as a downsizing decision, is a written one like e-mail. D. Personal selling is a fairly . The Evolution of Personal Selling Definition of Personal Selling Person-to-person communication with a prospect for building personal relationships with another party which salesperson attempts to persuade a buyer to make a purchase, that results in both parties obtaining value. The stimulus-response sales strategy has the advantage of flexibility. Personal selling is a face-to-face sales presentation to a prospective customer. Personal selling provides a detailed explanation or demonstration of the product. B. focusing on the small markets where the competition for entertainment is less intense. Define Investment. Description: Personal selling is a face-to-face selling technique by which a salesperson uses his or her interpersonal . Entrepreneurship takes place in small businesses b. Which of the following statements is true regarding today's marketing communications? a. Selling with PAI is different than selling your property with any Estate Agent. B. This is the reason that many top companies and even small businesses nowadays are focused on personal selling. Personal Selling: Personal selling means selling personally. About 6.5 million people are engaged in personal selling in the United States. A. 31. C. Salespeople represent the company to customers, but they do not represent customers to the company. You can use social media to: promote the name of your brand and business. Which of the following statements about opportunities in selling is true?€ € A.€Education, medicine, and engineering offer more growth in the number of jobs than sales. customers & selling the goods etc. In response to the ongoing impact of the COVID-19 pandemic - particularly the challenges facing minority and women-owned businesses - we recently launched The Facebook Receivables Financing Program to support US-based suppliers. Define Investing. Definition: Personal selling is also known as face-to-face selling in which one person who is the salesman tries to convince the customer in buying a product.It is a promotional method by which the salesperson uses his or her skills and abilities in an attempt to make a sale. C. Low price with high quality. Advertising and marketing are the same thing. Which of the following statements is the most accurate: A) Historically, the prime rate is alway. Sales jobs range from salesclerks at clothing stores to engineers with MBAs who design large, complex systems for manufacturers. (p. 185) According to the "Spotlight on Small Business" box in Chapter 7, one of the keys to the success of the Blue Man Group has been: A. keeping the price for their show as low as possible. The mental-states, or formula approach, to personal selling assumes that buyers must be led through four mental states, which occur in this order: a . Which of the following statements about personal selling is true? Which of the following statements about personal selling is true? b) Salespeople use the Internet and other technology to do everything it takes to complete a sale. d. $25,000. Here, you can sell your handmade goods, art, collectibles, and antiques. b . (False) 3. Answers is the place to go to get the answers you need and to ask the questions you want When a residence is sold, the first $250,000 of gain (for an individual) is excluded from tax ($500,000 is excluded for a married couple). 1. Features of Personal Selling: Which of the following statements about personal selling is true? importance of these statements it became necessary for the accountants to develop some principles, concepts and . 1. 1-204. Transcribed image text: Which of the following statements about personal selling is true? a. Under the two-step approach of direct marketing, the first effort is designed to screen or qualify the potential buyers and the second effort: A. generates the response. The role of personal selling is very consistent from company to company. This involves face to face interaction between seller and buyer for the purpose of sale. Interest, attention, desire, action. Etsy. c) It is more difficult to find customers in the business-to-business market than in the B2C market. Personal selling is the second most common method to communicate the benefits of your products to the end customer and convert him from a lead to a prospect and ultimately to your customer. A.
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